Love Your Melon’s primary channel of generating sales stems from Facebook Ads, so in order to sustain product sales we optimized and measured sales on a daily basis. Campaign's included evergreen prospecting, retargeting, product releases, Black Friday & Cyber Monday, email strategy, and one-day promotions.
3-8X ROAS | $5.00-$13.00 Cost per Purchase
How the outcome was produced:
- A/B Tests: ad copy, imagery & video, and audiences
- Prospecting Strategy: includes lookalike and interest-based targeting
- Retargeting Strategy: product catalog, automated and segmented audiences
- Utilized Hubspot CRM and emails to compliment Facebook Ad strategy