About MY APPROACH
Throughout my 6+ years of experience managing Facebook/Instagram Ad campaigns, I’ve seen the algorithm go through massive changes, including iOS 14 updates. Throughout these shifts, I believe in focusing on ad creative, coupled with the best messaging angle in order to beat your competitors in the ad auction.
I became a freelancer about 2 years ago after a full-time role at Love Your Melon. This is where I found my passion for scaling ad campaigns that are directly tied back to revenue. Then I began working with a variety of other brands such as AG Jeans, The Pulse Boutique, K18, and many more.
From this experience, I’ve learned how to make data-driven decisions in order to scale revenue-driving performance and when it’s time to shift to other testing opportunities. When you work with me, I will manage your ad campaigns closely, communicate how campaigns are performing, and deliver data-driven recommendations.
I provide campaign management on Facebook/Instagram and TikTok for your eCommerce brand. I'll enable my proven strategies in order to scale your business from spending $5k to $100k+ per month.
My media buying strategy relies heavily on consistent ad creative testing. The quantity of ad creative tests per week varies by client. I'll work with my partner(s) OR work with your team to execute your unique ad creative strategy.
I'll write and enable ad copy tests that are strategic, compliments the creative assets, represent your brand, and ultimately focuses on driving incremental purchase conversions.
BRANDS I've WORKED WITH
"Carlee ran social media ads for Love Your Melon for over 2 years. She developed strategies, set KPIs, and scaled campaigns weekly to maximize the potential of our product releases. Carlee is dedicated and personally invested in the performance of her ads. She integrates the voice of the brand to speak to the customer directly in a way they can relate to. She brought new ideas to the table, built action plans to achieve them, and committed herself to seeing them through. Carlee was great to work with and I'm excited to see her continue to create success for brands around the world."
BRIAN KELLER / CO-CEO / LOVE YOUR MELON
"During our time together, I found her to be an amazing partner to work with due to her willingness to lean into testing new solutions along with her honest, direct feedback on what was working in the partnership and what needed improvement. Her ability to execute on new concepts led to the successful execution of Facebook campaigns that were cutting edge for their time (i.e. utilizing Facebook messenger bots to drive up sales; simplified account structure). For anyone who is looking for a marketing partner who can bring outside-the-box thinking to the able along with forming great relationships with marketing partners, Carlee is a great person to turn to."
ARJUN NAIR / ACCOUNT MANAGER / FACEBOOK