With my 6 years of experience in digital media buying, I've developed a focus on the following platforms: Facebook/Instagram & TikTok.
There are 3 keys to success when it comes to scaling your business through paid social media.
(1) Enable a consolidated full-funnel campaign strategy that engages first-time and returning buyers
(2) Consistently test new ad creatives
(3) Develop a messaging strategy that best communicates your product(s).
social Media buying
I'll enable my proven Facebook/Instagram and TikTok media buying sales funnel strategies. I'll test prospecting (such as lookalikes, etc.) and retargeting audiences then focus on the audiences that are scalable for your unique business.
ad creative planning
Testing new ad creative is KEY for scaling your eCommerce business through paid social media. I'll develop ad creative plans with my creative partner(s) OR work with your ad creative team to execute new tests.
I'll write ad copy that's engaging, compliments the creative assets, represents your brand, and ultimately focuses on driving incremental purchase conversions.