WOMEN'S CLOTHING BRAND
99% INCREASE IN YOY REVENUE WHILE SPENDING 5% LESS ON ADS
My client, an online women's clothing store, had long relied on social media for revenue generation for their business. However, they faced challenges with ad agencies and unsuccessful full-time hires for key roles like Director of eCommerce and Media Buyer with eCommerce experience.
Seeking a solution, they brought me on board initially as a short-term hire as they continued to evaluate their options. I ended up integrating seamlessly with their team and after a few months of working together they were impressed by my flexibility and smooth collaboration and they chose to continue with my services.
Over time, I developed an effective ad creative strategy, which gave them valuable inventory insights into their business and customers from Facebook Ads Manager which then translated into confidence for their merchandising team when ordering new and more inventory for their business.
After months of working together, I am proud to share that this year, 2023, we have significantly scaled up revenue compared to last year's performance with a 99% increase in revenue and spending 5% less due to strong performance on Return on Ad Spend (ROAS). All while achieving holistic profitability goals for the business as a whole.
I continue to remain fully integrated, leading their ad creative strategy, handling weekly creative requests, weekly performance reports, and ensuring their continued success in the competitive online clothing market.
- PROFITABLY SCALING REVENUE BY 95% YOY (SO FAR...)
- FACEBOOK ROAS = 2.32X YEAR-TO-DATE
- #1 REVENUE MONTH IN JULY 2023
In July 2022, my Beauty Brand client approached me with a revenue of $7k. They've been facing challenges with Facebook Ad performance ever since the iOS14 update in 2020. Their previous ad agency struggled to optimize the ad account after these changes occurred. Fortunately, they discovered my expertise and decided to work with me.
After just a few months of collaboration, we witnessed profitable growth. We went from $7k to $20k, then to $30k, to $50k, and eventually soared to $86k in revenue. Their strongest month in history happened during the slowest time of the year (summer). The success was driven by consistent ad creative, strategic sales placement, compelling evergreen offers, targeted audience testing, and refining the account structure to make the most of our budget.
I am thrilled to report that our partnership has gone beyond Facebook Ads. I am now directing their eCommerce growth channel holistically and we are going to scale their business to new heights. We are now on the verge of achieving six-figure months, marking a significant milestone in our journey. Cheers to the success we've achieved in 2023 and the promising growth that lies ahead.